A cewar International Data Corporation (IDC), jigilar kayayyaki ta wayar salula a duniya ya ragu da kashi 9% a kowace shekara a cikin kwata na biyu na 2022, yayin da kasuwar wayar salula ta kasar Sin ta kai kimanin raka'a miliyan 67.2, ya ragu da kashi 14.7% a duk shekara.
Kazalika mutane kadan ne ke canza wayoyinsu, lamarin da ke haifar da koma baya a kasuwar wayoyin hannu.Amma a gefe guda, kasuwar smartwatch na ci gaba da fadadawa.Bayanai sun nuna cewa jigilar agogon smartwatch a duniya ya karu da kashi 13% a kowace shekara a cikin Q2 2022, yayin da a China, tallace-tallacen smartwatch ya karu da kashi 48% a kowace shekara.
Muna sha'awar: Tare da tallace-tallacen wayar salula na ci gaba da raguwa, me yasa smartwatch ya zama sabon masoyin kasuwar dijital?
Menene smartwatch?
“Tsarin agogon hannu ya zama sananne a cikin ’yan shekarun da suka gabata.
Mutane da yawa suna iya sanin wanda ya gabace shi, wato “smart munduwa”.A gaskiya ma, su biyun nau'in samfurori ne na "smart wear".Ma'anar "smart wear" a cikin kundin sani shine, "aiwatar da fasahar sawa zuwa ƙirar fasaha ta yau da kullun, haɓaka na'urori masu sawa (electronic) gabaɗaya.
A halin yanzu, mafi yawan nau'ikan sawa mai wayo sun haɗa da saka kunne (ciki har da kowane nau'in belun kunne), sawar wuyan hannu (ciki har da mundaye, agogo, da sauransu) da saka kai (na'urorin VR/AR).
Smart Watches, a matsayin mafi ci gaba na wristband smart wear na'urorin a kasuwa, za a iya raba kashi uku bisa ga mutanen da suke yi wa hidima: yara masu wayo agogon mayar da hankali kan daidai matsayi, aminci da tsaro, koyo taimako da sauran ayyuka, yayin da tsofaffi smart watch. mai da hankali sosai kan kula da lafiya;da kuma manya smart agogon iya taimaka a cikin dacewa, ofis-da-tafi, online biya ...... aiki Ya fi m.
Kuma bisa ga aikin, za a iya raba agogon wayayyun zuwa ƙwararrun agogon kiwon lafiya da na wasanni, da kuma ƙarin cikakkun agogon wayo.Amma waɗannan duka rukunoni ne waɗanda kawai suka bayyana a cikin 'yan shekarun nan.Da farko, smartwatches sun kasance kawai "wayoyin lantarki" ko "wayoyin dijital" waɗanda ke amfani da fasahar kwamfuta.
Tarihi ya koma 1972 lokacin da Seiko na Japan da Hamilton Watch Company na Amurka suka ƙera fasahar lissafin hannu kuma suka fitar da agogon dijital na farko, Pulsar, wanda farashinsa ya kai $2,100.Tun daga wannan lokacin, agogon dijital ya ci gaba da haɓakawa da haɓaka zuwa smartwatches, kuma daga ƙarshe ya shiga kasuwar masu amfani da gabaɗaya a kusa da 2015 tare da shigar da manyan samfuran kamar Apple, Huawei da Xiaomi.
Kuma har ya zuwa yau, akwai sabbin kamfanoni da ke shiga gasar a cikin kasuwar smartwatch.Domin idan aka kwatanta da cikakken kasuwar wayoyin hannu, kasuwar sawa mai kaifin basira har yanzu tana da babbar dama.Fasaha mai alaƙa da Smartwatch, ita ma, ta sami manyan canje-canje a cikin shekaru goma.
Dauki Apple's Apple Watch a matsayin misali.
A cikin 2015, jerin 0 na farko da aka fara siyarwa, kodayake yana iya auna ƙimar zuciya da haɗi zuwa Wi-Fi, ya dogara da aiki sosai akan wayar.A cikin shekaru masu zuwa ne aka ƙara GPS mai zaman kanta, iyo mai hana ruwa, horar da numfashi, ECG, ma'aunin oxygen na jini, rikodin bacci, jin zafin jiki da sauran ayyukan kula da lafiya kuma a hankali sun zama masu zaman kansu daga wayar.
Kuma a cikin 'yan shekarun nan, tare da gabatarwar taimakon gaggawa na SOS da gano haɗarin mota, ayyukan ajin aminci za su zama babban abin da ya faru a nan gaba na sabuntawar smartwatch.
Wani abin sha'awa, lokacin da aka gabatar da ƙarni na farko na agogon Apple, Apple ya ƙaddamar da Apple Watch Edition wanda farashinsa ya haura dala 12,000, yana son ya mai da shi samfurin alatu mai kama da agogon gargajiya.An soke jerin bugu a shekara mai zuwa.
Wadanne agogon smartwatch ne mutane ke siyan?
Dangane da tallace-tallace kadai, Apple da Huawei a halin yanzu sune laifin Top na manyan kasuwannin smartwatch na cikin gida, kuma tallace-tallacen da suke sayarwa a kan Tmall ya ninka na Xiaomi da OPPO sau 10, wadanda ke a matsayi na uku da na hudu.Xiaomi da OPPO ba su da ƙarin sani saboda shigar da suka yi a ƙarshen (ƙaddamar da smartwatches na farko a cikin 2019 da 2020 bi da bi), wanda ke shafar tallace-tallace har zuwa wani lokaci.
Xiaomi haƙiƙa ɗaya ne daga cikin samfuran majagaba a cikin ɓangaren sawa, wanda ya sake fitar da munduwa na farko Xiaomi tun farkon 2014. A cewar International Data Corporation (IDC), Xiaomi ya kai jigilar kayan sawa miliyan 100 na sawa a cikin 2019 kaɗai, tare da sawa a wuyan hannu - wato munduwa Xiaomi - karbar bashi.Amma Xiaomi ya mai da hankali kan munduwa, kawai ya saka hannun jari a Fasahar Huami (wanda ya yi Amazfit na yau) a cikin 2014, kuma bai ƙaddamar da alamar smartwatch ba wacce cikakkiyar mallakar Xiaomi ce.A cikin 'yan shekarun nan ne raguwar siyar da mundaye masu wayo ya tilasta wa Xiaomi shiga gasar neman kasuwar smartwatch.
Kasuwar smartwatch na yanzu ba ta da zaɓi fiye da na wayoyin hannu, amma gasa da aka bambanta tsakanin nau'ikan iri daban-daban har yanzu tana kan ci gaba.
Kamfanonin smartwatch guda biyar masu siyar da kayayyaki a halin yanzu suna da layukan samfur daban-daban a ƙarƙashinsu, waɗanda ke nufin bukatun mutane daban-daban.Dauki Apple a matsayin misali, sabon Apple Watch da aka saki a watan Satumbar wannan shekara yana da jerin abubuwa guda uku: SE (samfurin mai tsada), S8 (daidaitaccen ma'auni), da Ultra (ƙwararrun waje).
Amma kowane iri yana da fa'idar fa'ida daban-daban.Alal misali, a wannan shekara Apple ya yi ƙoƙari ya shiga filin kallon ƙwararrun waje tare da Ultra, amma mutane da yawa ba su yarda da shi ba.Domin Garmin, alamar da ta fara da GPS, yana da fa'ida ta halitta a cikin wannan yanki.
Garmin's smartwatch yana da fasalulluka na wasanni na filin ƙwararru kamar cajin hasken rana, madaidaicin matsayi, haske mai haske na LED, daidaitawar zafi da daidaitawar tsayi.Idan aka kwatanta, Apple Watch, wanda har yanzu yana buƙatar caji sau ɗaya a rana da rabi ko da bayan haɓakawa (batir Ultra yana ɗaukar awanni 36), ya yi yawa na "kaza".
An dade ana sukar kwarewar rayuwar batir ta Apple Watch na "cajin kwana daya".Samfuran cikin gida, ko Huawei, OPPO ko Xiaomi, sun zarce Apple a wannan fanni.Karkashin amfani na yau da kullun, rayuwar baturi na Huawei GT3 shine kwanaki 14, Xiaomi Watch S1 kwanaki 12 ne, kuma OPPO Watch 3 na iya kaiwa kwanaki 10.Idan aka kwatanta da Huawei, OPPO da Xiaomi sun fi araha.
Kodayake yawan kasuwar agogon yara ya fi ƙanƙanta idan aka kwatanta da agogon manya, ya kuma mamaye kaso mai tsoka na kasuwa.Dangane da bayanan masana'antar IDC, jigilar agogon smartwatches na yara a China zai kai kusan guda miliyan 15.82 a cikin 2020, wanda ya kai kashi 38.10% na jimlar kasuwar agogon smartwatches.
A halin yanzu, ƙaramin samfurin BBK Little Genius ne ke kan gaba a masana'antar saboda shigowar sa da wuri, kuma jimillar tallace-tallacen da ya yi kan Tmall ya ninka na Huawei, wanda ke matsayi na biyu.Dangane da bayanan da ake so, Little Genius a halin yanzu yana da sama da kashi 30% a cikin agogon smartwatches na yara, wanda yayi daidai da rabon kasuwar Apple a cikin manyan agogon smartwatches.
Me yasa mutane ke siyan smartwatch?
Rikodin wasanni shine dalili mafi mahimmanci ga masu amfani don siyan smartwatches, tare da 67.9% na masu amfani da bincike suna nuna wannan buƙatar.Rikodin barci, kula da lafiya, da sanya GPS suma duk dalilai ne waɗanda fiye da rabin masu siye ke siyan watches.
Xiaoming (pseudonym), wanda ya sayi Apple Watch Series 7 watanni shida da suka gabata, ya sami smartwatch don manufar lura da yanayin lafiyarta na yau da kullun da haɓaka ingantaccen motsa jiki.Bayan wata shida, ta ji cewa al’amuranta na yau da kullum sun canja da gaske.
"Zan iya yin komai don rufe da'irar (kiwon lafiya), zan kara tsayawa kuma in kara tafiya a cikin rayuwata ta yau da kullun, kuma yanzu zan sauka daga jirgin karkashin kasa daya tasha da wuri idan na je gida, don haka zan yi tafiyar kilomita 1.5 fiye da yadda nake tafiya. na yau da kullun kuma suna cinye kusan adadin kuzari 80.
A zahiri, "lafiya", "matsayi" da "wasanni" sune ayyukan da masu amfani da smartwatch suka fi amfani da su.61.1% na masu amsa sun ce sau da yawa suna amfani da aikin kula da lafiyar agogon, yayin da fiye da rabi suka ce sau da yawa suna amfani da matsayi na GPS da ayyukan rikodin wasanni.
Ayyukan da wayoyi da kanta za su iya yi, kamar "waya", "WeChat" da "saƙon", ba su da ƙarancin amfani da smartwatches: 32.1% kawai, 25.6%, 25.6% da 25.5% bi da bi.32.1%, 25.6%, da 10.10% na masu amsa sun ce sau da yawa za su yi amfani da waɗannan ayyukan akan smartwatch ɗin su.
A kan Xiaohongshu, baya ga shawarwarin samfuri da bita, amfani da aiki da ƙirar ƙirar su ne mafi yawan batutuwan da aka tattauna game da bayanan kula da smartwatch.
Bukatar mutane na darajar fuskar agogon smart bai yi kasa da neman aikin sa ba.Bayan haka, ainihin na'urorin da za a iya sawa masu wayo shine "sawa" a jiki kuma su zama wani ɓangare na hoton mutum.Sabili da haka, a cikin tattaunawa game da agogo mai wayo, ana amfani da sifofi irin su "kyakkyawan kyan gani", "kyakkyawa", "ci gaba" da "m" don kwatanta tufafi.Siffofin da ake yawan amfani da su don kwatanta tufafi suma suna fitowa akai-akai.
Dangane da amfani da aiki, baya ga wasanni da lafiya, "ilmantarwa," "biyan kuɗi," "social," da "wasanni" su ma waɗannan su ne ayyukan da mutane za su kula da su lokacin zabar smartwatch.
Xiao Ming, wani sabon mai amfani da smartwatch, ya ce ya kan yi amfani da Apple Watch don "gasa da wasu da kuma kara abokai" don kara zaburar da kansa wajen tsayawa kan wasanni da kuma kula da lafiyar jikin mutum ta hanyar mu'amalar zamantakewa.
Baya ga waɗannan ayyuka masu amfani, smartwatches kuma suna da ƙananan ƙwarewa masu ban mamaki da alamun marasa amfani waɗanda wasu matasa ke nema.
Kamar yadda samfuran ke ci gaba da haɓaka yankin bugun kira a cikin 'yan shekarun nan (Apple Watch ya samo asali daga bambance-bambancen 38mm na ƙarni na farko zuwa bugun kira na 49mm a cikin sabon jerin Ultra na wannan shekara, yana faɗaɗa kusan 30%), ƙarin fasali suna zama mai yiwuwa.
Lokacin aikawa: Fabrairu-10-2023
