A cikin faɗuwar kasuwannin masu amfani da lantarki gabaɗaya a cikin 2022, jigilar kayayyaki ta wayar hannu ta koma matakin 'yan shekarun da suka gabata, haɓakar TWS (nau'ikan belun kunne na gaske mara waya) ya rage saurin iska, yayin da agogo mai wayo ya jure yanayin sanyi na masana'antar.
A cewar wani sabon rahoto da kamfanin bincike na kasuwa Counterpoint Research, jigilar kayayyaki zuwa kasuwannin smartwatch na duniya ya karu da kashi 13% a duk shekara a cikin kwata na biyu na 2022, yayin da kasuwar smartwatch ta Indiya ta karu sama da kashi 300 cikin 100 a duk shekara don wuce China. a matsayi na biyu.
Sujeong Lim, mataimakin darektan Counterpoint, ya ce Huawei, Amazfit da sauran manyan kamfanoni na kasar Sin sun ga karancin ci gaban YoY ko raguwa, kuma kasuwar smartwatch har yanzu tana kan hanyar da ta dace don samun ci gaba mai inganci idan aka yi la'akari da raguwar kashi 9% na YoY a kasuwar wayoyin salula. lokaci guda.
Dangane da haka, Sun Yanbiao, darektan cibiyar bincike kan masana'antar wayar salula ta farko, ya shaida wa kamfanin dillancin labarai na kasar Sin cewa, sabuwar annobar cutar huhu ta sa masu amfani da su kara karfafa yanayin lafiyarsu (kamar kula da iskar oxygen da yanayin jikinsu), da agogon smartwatch na duniya. kasuwa za ta iya fashewa a farkon rabin shekara mai zuwa.Kuma Steven Waltzer, babban manazarcin masana'antu na sabis na dabarun mara waya ta duniya a kamfanin bincike na kasuwa Strategy Analytics, ya ce, "Kasuwancin smartwatch na kasar Sin ya rabu sosai dangane da yanayin aikace-aikacen, kuma baya ga manyan 'yan wasa irin su Genius, Huawei da Huami, OPPO. Vivo, realme, oneplus da sauran manyan kamfanonin wayar salula na kasar Sin suma suna yin kutsawa cikin da'irar smartwatch, yayin da kanana da matsakaita masu siyar da agogon smartwatch suma suna kan hanyarsu ta zuwa wannan kasuwa mai dogon wutsiya, wacce ita ma tana da fasalin kula da lafiya kuma ba ta da yawa. tsada."
"The War on Wrist"
Masanin dijital kuma mai bita Liao Zihan ya fara saka wayowin komai a 2016, tun daga farkon Apple Watch zuwa Huawei Watch na yanzu, wanda da kyar ya bar smartwatch a wuyansa.Abin da ya daure masa kai shi ne yadda wasu suka yi ta tambayar bukatu na wayowin komai da ruwan, suna yi musu ba'a a matsayin "babban hannaye masu wayo".
"Daya shi ne taka rawar sanar da bayanai, dayan kuma shi ne gyara rashin kula da jikin mutum ta wayar salula."Liao Zihan ya ce masu sha'awar wasanni da ke son sanin yanayin lafiyarsu su ne ainihin masu amfani da agogon wayo.Bayanan da suka dace daga Ai Media Consulting sun nuna cewa daga cikin ayyuka masu yawa na agogo mai wayo, kula da bayanan kiwon lafiya shine aikin da aka fi amfani da shi ta masu amfani da binciken, wanda ya kai 61.1%, sannan saitin GPS (55.7%) da aikin rikodin wasanni (54.7% ).
A ra'ayin Liao Zihan, agogon wayo ya kasu kashi uku: na daya shi ne agogon yara, kamar Xiaogi, 360, da dai sauransu, wadanda ke mayar da hankali kan aminci da zamantakewar kananan yara;ɗaya ƙwararrun agogo ne masu wayo kamar Jiaming, Amazfit da Keep, waɗanda ke ɗaukar hanyar matsananciyar wasanni a waje kuma suna dacewa da ƙwararrun mutane kuma suna da tsada sosai;kuma daya shine agogon wayo da masana'antun kera wayoyin hannu suka kaddamar, wadanda ake daukarsu a matsayin wayoyin salula The complementary of smart phones.
A cikin 2014, Apple ya saki ƙarni na farko na Apple Watch, wanda ya kafa sabon zagaye na "yaƙi akan wuyan hannu".Sannan masana'antun wayoyin hannu na cikin gida sun biyo baya, Huawei ya fitar da smartwatch na farko Huawei Watch a cikin 2015, Xiaomi, wanda ya shiga na'urorin da za a iya sawa daga munduwa mai wayo, a hukumance ya shiga smartwatch a cikin 2019, yayin da OPPO da Vivo suka shiga wasan a makare, suna fitar da samfuran smartwatch masu alaƙa. a shekarar 2020.
Bayanan da ke da alaƙa sun nuna cewa Apple, Samsung, Huawei da Xiaomi waɗannan masana'antun wayar salula sun shiga cikin jerin 8 na farko na jigilar smartwatch na duniya a cikin kwata na biyu na 2022. Duk da haka, duk da cewa masana'antun wayar salula na Android sun shiga kasuwa, Liao Zihan ya yi imanin cewa. suna iya neman Apple a farkon don yin agogo mai hankali.
Gabaɗaya, a cikin nau'in smartwatch, masana'antun Android sun sami ci gaba a fannin lafiya da kewayon don bambanta kansu da Apple, amma kowannensu yana da fahimta daban-daban na smartwatches."Huawei ta sanya ido kan harkokin kiwon lafiya a farkon wuri, akwai kuma na musamman na Huawei Health Lab, yana mai da hankali kan kewayon sa da aikin sa ido kan lafiya; Manufar OPPO ita ce agogon dole ne ya yi daidai da aikin wayar salula, wato, za ku iya samun. Kwarewar wayar hannu tare da agogon; Ci gaban agogon Xiaomi yana da sannu a hankali, bayyanar yana da kyau, ana dasa yawancin aikin zoben hannu zuwa agogon." Liao Zihan ya ce.
Duk da haka, Steven Waltzer ya ce sakin sabbin samfura, mafi kyawun fasali da ƙarin farashi masu kyau shine masu haɓaka haɓakar kasuwar smartwatch, amma OPPO, Vivo, realme, oneplus, waɗanda ba su daɗe da shiga ba, har yanzu suna buƙatar kashe kuzari mai yawa idan suna son samun wani kaso na kasuwa daga manyan 'yan wasa.
Fashin farashin naúrar ya haifar da barkewar?
Dangane da kasuwannin yankuna daban-daban, bayanan Counterpoint sun nuna cewa, kasuwar smartwatch ta kasar Sin ba ta yi kasa a gwiwa ba a cikin rubu'i na biyu na wannan shekara, kuma kasuwar Indiya ta wuce ta, inda ta zo na uku, yayin da masu amfani da Amurka ke kan gaba wajen saye a kasuwar smartwatch.Yana da kyau a ambaci cewa kasuwar smartwatch ta Indiya tana kan wuta, tare da haɓaka sama da 300%.
"A cikin kwata, kashi 30 cikin 100 na samfuran da aka aika a kasuwannin Indiya an sanya su a ƙasa da dala 50."Sujeong Lim ya ce, "Manyan kamfanoni na gida sun ƙaddamar da samfura masu tsada, suna rage shingen shiga ga masu amfani."Dangane da haka, Sun Yanbiao ya kuma ce kasuwar smartwatch na Indiya tana haɓaka cikin sauri ba kawai saboda ƙananan tushe ba, har ma saboda Fire-Boltt da Noise na gida sun ƙaddamar da kullun Apple Watch masu tsada.
Dangane da masana'antar masu amfani da lantarki mai rauni, Sun Yanbiao yana da kyakkyawan fata game da hasashen kasuwa na agogon wayo da suka jure sanyi."Kididdiganmu ya nuna cewa agogon smartwatch na duniya ya karu da kashi 10% a duk shekara a cikin kwata na farko na wannan shekara kuma ana sa ran zai karu da kashi 20% a duk shekara."Ya ce sabuwar annobar cutar huhu ta kambi na sa masu amfani da su kara maida hankali kan kiwon lafiya, kasuwar agogo mai wayo ta duniya za ta samu tagomashi a farkon rabin shekara mai zuwa.
Kuma wasu canje-canje a rumfunan lantarki na Huaqiang ta Arewa, sun zurfafa kwarin gwiwar Sun Yanbiao kan wannan hasashe."Kashi na rumfunan sayar da agogo mai wayo a kasuwar Huaqiang ta Arewa a shekarar 2020 ya kai kusan kashi 10%, kuma ya karu zuwa kashi 20% a farkon rabin wannan shekarar."Ya yi imanin cewa iri ɗaya na na'urorin da za a iya sawa, za a iya yin la'akari da ƙarfin haɓakar agogo mai wayo zuwa TWS, a cikin kasuwar TWS a mafi zafi lokacin, Huaqiang North yana da 30% zuwa 40% na rumfunan da ke tsunduma cikin kasuwancin TWS.
A ra'ayin Sun Yanbiao, kara yada agogon wayo mai nau'i biyu shine muhimmin dalilin fashewar agogon wayo a bana.Abin da ake kira dual-mode yana nufin smart watch ana iya haɗa shi da wayar salula ta hanyar Bluetooth, amma kuma yana iya samun ayyukan sadarwa masu zaman kansu kamar yin kira ta eSIM Card, kamar gudu da dare ba tare da sanya wayar salula ba, da kuma sanya adon wayar hannu. smart watch zai iya kira da hira da WeChat.
Ya kamata a lura cewa eSIM na Haɗa-SIM ne, kuma katin eSIM yana saka katin SIM.Idan aka kwatanta da katin SIM na gargajiya da ake amfani da shi a cikin wayoyin salula, katin eSIM yana sanya katin SIM ɗin a cikin guntu, don haka lokacin da masu amfani ke amfani da na'urori masu wayo tare da katin eSIM, kawai suna buƙatar buɗe sabis ɗin akan layi kuma zazzage bayanin lamba zuwa katin eSIM, kuma sannan na'urori masu wayo na iya samun aikin sadarwa mai zaman kansa kamar wayoyin salula.
A cewar Sun Yanbiao, yanayin haɗin kai na katin eSIM da kiran Bluetooth shine babban ƙarfin agogon smart na gaba.Katin eSIM mai zaman kansa da tsarin OS daban ya sa agogon smart ya daina zama "abin wasa" na kaza da haƙarƙari, kuma agogon mai wayo yana da ƙarin damar ci gaba.
Tare da balaga na fasaha, masana'antun da yawa suna ƙoƙari su gane aikin kira akan agogo mai wayo.A watan Mayu na wannan shekara, GateKeeper ya ƙaddamar da agogon 4G na Tic Watch na dala dubu, wanda ke tallafawa sadarwar eSIM guda biyu mai zaman kanta, kuma yana iya amfani da agogon shi kaɗai don karɓa da yin kira, da dubawa da karɓar bayanai daga QQ, Fishu da Nail. da kansa.
"A halin yanzu, masana'antun irin su Zhongke Lanxun, Jieli da Ruiyu za su iya samar da kwakwalwan kwamfuta da ake buƙata don agogo mai wayo mai nau'i biyu, kuma masu girma har yanzu suna buƙatar Qualcomm, MediaTek, da dai sauransu. zama sananne a cikin kwata na huɗu na wannan shekara, kuma farashin zai ragu zuwa yuan 500."Sun Yanbiao said.
Steven Waltzer ya kuma yi imanin cewa, gaba daya farashin smartwatches a kasar Sin zai ragu a nan gaba."Farashin smartwatches gabaɗaya a China ya ragu da kashi 15-20% fiye da na sauran ƙasashe masu tasowa, kuma a zahiri ya ragu kaɗan ƙasa da matsakaicin matsakaicin duniya dangane da kasuwar smartwatch gabaɗaya. Yayin da jigilar kayayyaki ke haɓaka, muna sa ran gabaɗayan farashin smartwatch zai ragu. da kashi 8% tsakanin 2022 da 2027."
Lokacin aikawa: Janairu-11-2023
